McDonald’s supports EU Green Deal goals on circularity – but new research on the Packaging and Packaging Waste Regulation proposal shows reusables are no silver bullet.

Launching on Tuesday 28 February, a new study commissioned by McDonald’s and produced by global management consulting firm KEARNEY investigates the challenges and opportunities that circularity represents for consumer-facing packaging in the European informal eating out (IEO) sector.

Watch the preview video and visit nosilverbullet.eu from Tuesday 28 February for the full report.